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Announcing the Creation of LEAD Task Force

Task Force Will Lead Efforts to Strengthen Party’s Brand, Recruit Candidates

Today, the Florida Democratic Party announced the creation of the LEAD (Leadership Expansion to Advance Democrats) Task Force, which will work to retool and strengthen the Party’s brand, bolster candidate recruitment efforts, and improve field and outreach performance heading into the pivotal 2016 presidential election.


U.S. Senator Bill Nelson
Former Orlando Police Chief Val Demings


Alan Clendenin
Ana Cruz
Andrew Korge
Ashley Walker
Commissioner Nick Maddox
Deborah Gianoulis-Heald
Jeff Wright
Joe Falk
Joy Friedman
Monica Russo
Patricia Byrd
Representative Amanda Murphy
Representative Jose Javier Rodriguez
Rod Smith
Senator Jeremy Ring
Senator Bill Nelson
Senator Dwight Bullard
Steve Hemping
Terrie Rizzo
Val Demings
Vivian Rodriguez
Allison Tant (Ex officio)

The LEAD Task Force will analyze the 2014 election results and deliver recommendations on steps Florida Democrats must take to compete in the 2016 presidential election and the 2018 gubernatorial race. The LEAD Task Force will have 3 strategic goals when completing its review and offering recommendations.

  1. Review best practices for candidate recruitment for local, state and federal offices.

  2. Examine data and digital footprint to ensure new technologies are being utilized.

  3. Assess field and turnout operations and recommend steps to improve performance.

The Task Force will host a series of in person and conference call meetings to discuss the 2014 election results and go over each strategic objective, and will deliver its recommendations at the 2015 Leadership Blue weekend.

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