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ICYMI: Senate Democrats launch major ad blitz, target Rick Scott with seven-figure digital ad campaign

 In case you missed it, POLITICO reported today that Senate Democrats are launching a major ad blitz with the Democratic Senatorial Campaign Committee investing $79 million in TV, radio and digital advertising in nine states, including Florida to defend the Senate majority in November.

As part of the advertising blitz, the DSCC announced a seven-figure digital ad buy in key states including AZ, FL, MI, MT, NV, OH, PA, TX and WI and highlighted its top two GOP targets: Senator Ted Cruz of Texas and Senator Rick Scott.

Florida Democratic Party Chair Nikki Fried welcomed the early investment in Florida and sent a warning message to Rick Scott on X, saying “we’re coming for you Rick!!!” 

Check out full coverage in the POLITICO below: 

POLITICO: Senate Democrats plot $79M advertising onslaught to hold on in November
– Senate Democrats’ campaign arm is launching a $79 million advertising plan that’s aimed at holding onto the majority this fall.
– The Democratic Senatorial Campaign Committee’s spending blueprint includes TV, radio and digital advertising in nine states and comes on the heels of a $239 million spending plan from the super PAC, Senate Majority. 
– The DSCC’s biggest new television advertisements are in a trio of presidential swing states: Michigan, Wisconsin and Pennsylvania. The DSCC will spend more than $11 million to try to keep Michigan’s open seat, $10 million to defend Wisconsin Sen. Tammy Baldwin and $8 million aiding Sen. Bob Casey in Pennsylvania.
– In addition, the DSCC is reserving $2 million in radio ads in Montana, where Sen. Jon Tester (D-Mont.) likely faces the toughest Senate race in the country. 
– The DSCC is also planning seven-figure digital advertisements in Montana, Wisconsin, Nevada, Ohio, Pennsylvania, Arizona and Michigan as well as against its top two GOP targets: Sens. Ted Cruz of Texas and Rick Scott of Florida.

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