Campaign Blueprint

Candidate Toolbox

Thinking about running for office? If so, you have come to the right place and we are here to help you design a path to victory! The Florida Democratic Party has organized the most dynamic online campaign resources in the Democratic universe created by the FDP and other partners working toward electing candidates who share our same values. This online Candidate Toolbox provides the formulas, skills, and context necessary to help first time and experienced candidates build and execute your campaign plan.

This toolbox includes videos, documents, worksheets and guides covering the following topics:

Getting Started

If you are considering a run for office or you have already decided to run and you’re not sure where to get started, here are a few resources that will help point you in the right direction.

Looking for additional resources? Check these out:

Thinking About Running?! – Run for Something
This page includes a compilation of resources to help you get your campaign started.


A strong message will help your campaign to recruit volunteers, secure donors, and persuade political influencers and validators to throw their support behind you. Here are some great resources for message development from the Democratic universe.


Targeting for an electoral campaign is a process that allows you to identify how many votes you need and where to find them. Every campaign has a win number (the number of votes you need to win). Once you determine this number, the campaign then uses a “voter file” to determine where the votes will come from. Here are some resources to help you determine how many votes you need and which voters you will target during your campaign.


Campaigns start by asking, “How much will this cost?” This should be a relatively detailed process because each component of the plan must be itemized and assigned a realistic cost: staff, office, travel, fundraising, mail, advertising, field expenses, and anything else the campaign will spend money on. Here are a few tools to help you put a workable budget together for your campaign.


The fundraising component of your campaign plan sets goals for targeting and soliciting donors and details various fundraising scenarios. Making a plan for fundraising will make sure that the time spent on your budget was time well spent. Here are a few resources to help you with fundraising.


The field component of your campaign plan should include details on how the campaign will build relationships in communities in the earliest days, not waiting until the final few weeks. The plan should include information on how the campaign will reach out to constituents, how it will use the targeting data to conduct strategic canvassing and phone banking, and how it will identify and persuade its target audience. It should also have a plan for the get-out-the-vote (GOTV) program.

So, you need to find out how many votes you need to win, determine who you will target to get the votes and what your message will be to these voters and then make sure these voters actually cast their votes for you once voting begins during the final days or Get Out the Vote (GOTV) phase of the campaign.


Once you craft your message, you’ll use multiple methods to communicate with voters. This may include media (both paid and earned), email, social media, texting and physical mail. Of course you will also be knocking doors and calling voters and that information is covered in the Field section of this toolbox. Check out the resources below to help you design your Communications Plan.


One of the most important aspects of your campaign is making sure you are compliant with all regulations. This section provides some guidance to insure you are staying compliant.

Online Tools & Vendors

There are tons of tools out there for your campaign. Some are free and some can be accessed at a low cost. Depending on the size of your campaign, you may want to hire a consultant. Here are some resources to help you navigate tools, vendors & consultants.

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